"Amazon must tender unconditional apology. They must withdraw all products insulting our national flag immediately," she tweeted on Wednesday night. "If this is not done forthwith, we will not grant Indian Visa to any Amazon official. We will also rescind the Visas issued earlier."

But the equations change when the external affairs minister tweets about this issue. Swaraj, who has close to 7mn followers, is one of the most active Indian ministers on Twitter. In fact, just last month, despite undergoing kidney treatment, Swaraj was actively addressing grievances on Twitter. Even in the past, Swaraj has intervened to help out Indians facing difficulties abroad.