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There are regular days and there are some special mornings when we wake up with a new phone. Today is one such day, but what’s peculiar this time is that the new phone works just like the old phone. Yes, yes I am talking about Apple’s iPhone 7 series. Apple has come up with a new model or rather a special version of iPhone 7 and iPhone 7 Plus and only difference is that well it’s red, bright brilliant flaming red! It’s so red that seems like it is making the rose gold blush.

The phone is so red, like right into the eyes red and I am personally loving how it looks! The back case – red, the power and volume buttons – red, the teeny tiny SIM card tray – yeah that’s right it’s red and the beloved Apple logo? Sorry, NOT red! But it is actually popping up so well with everything else being red.

Critics’d be like, so what it’s just another colour, but hey, it’s iPhone and it’s red! This is the first ever Apple product to be launched in this colour. Even though the internals are same as the regular iPhone 7 and iPhone 7 Plus, it is different, it is special. And it doesn’t have to be internally or functionally changed to be different, sometimes things just have to be red to make a difference.

Officially named iPhone 7 and iPhone 7 Plus (PRODUCT)RED, the phone looks inc-RED-ible. It looks like it’s been dipped in classic red Chanel nail-enamel or like it’s made of Iron Man’s suit, it is red you know. The red iPhones are accompanied by not-so-red iPad with minor upgrades but a much lower price. And the whole RED series will donate its earnings to support the programmes that provide counselling, testing and medicine that prevents the transmission of HIV from a mother to her unborn child. So far, Apple has raised over US$130 million through the sale of (RED) products. Now we’re introducing iPhone 7 (PRODUCT)RED™ Special Edition. Every purchase brings us a step closer to an AIDS‑free generation.

In India, the special edition iPhone 7 and iPhone 7 Plus red variants will be available from April with a red-hot price tag of Rs. 82,000 price tag for the 128GB Red iPhone 7 Plus. The price of other red models is yet to be declared by Apple. Will you be joining the great aimed for good cause Apple RED PARADE?