UICC continues to expand on the success and impact of the day and is committed to ensuring that year-on-year the event is seen and heard by more people around the world. We do this through working directly with our members to develop a campaign that serves their differing organisational priorities; this is achieved through a two-pronged strategic approach:

  • UICC provides support through the development of tools and guidance to encourage its member organisations to run local cancer awareness campaigns that are aligned and adapted to the global World Cancer Day message.
  • On an above-country level, we work to secure and support digital, traditional and social media opportunities to raise public awareness of the day. Through the continued support of our membership and key partners, World Cancer Day is beginning to firmly cement itself in calendars across the world.

Put simply, cancer is a world’s leading killer and is not yet on key global health agendas. In 2008, there were 7.8 million cancer deaths and 12.7 million cancer cases. Without intervention, the global cancer burden is projected to increase 75% by 2030.  Every month 600,000 people die of cancer and many of these deaths can be avoided with increased governmental support and funding for prevention, detection and treatment programmes. Unless urgent action is taken to raise awareness about cancer and develop practical strategies to address the disease, millions of people will continue to die.

Sadly, the greatest increase in cancer is projected to hit low- and middle-income countries, those least equipped to cope with the social and economic impact of the disease.

In 2008, UICC developed the World Cancer Declaration as a tool to help bring the growing cancer crisis to the attention of government leaders and health policymakers. The 11 Declaration targets, designed to significantly reduce the global cancer burden by 2020, have served as the basis for UICC recommendations to the World Health Organization (WHO). The Declaration, with more than 500,000 signatories, has also been instrumental in generating political will for cancer control targets both at UN and grassroots levels. 

The 11 Declaration targets provide the strategic direction for the World Cancer Day campaign.