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“It’s going to enable to customers to go beyond the current (software) silos they have to navigate today,” said Scott Guthrie, executive vice president of the cloud and enterprise division at Microsoft. Adobe's Photoshop Suite and Acrobat PDF will be dealing the Azure cloud computing service as a part of partnership build.

Pushing B2B is the Adobe's key role to step-up the marketing since it purchased website tracking giant Omniture Inc. In addition, keeping weight on digital marketing and advertising campaigns covered almost $1.2 billion of Adobe’s $4.6 billion in revenue last year.

If customers have spent a lot of money with a business, they expect the business to remember who they are and don’t like it when they have to constantly re-enter their name and information, said Melissa Webster on this deal.

“Every time a company says with its body language ‘Who are you, again?’ it eats into their brand equity a little bit,” she added further.

Consequently, Microsoft is increasing effort to expand Dynamics, its software system for sales people. Getting one Adobe hand, it will compete more strongly with Salesforce and Oracle, which both offer a combination of sales and marketing software.